US fastfood giant McDonald’s has reported second-quarter sales up by 10% to US$4.7bn.
This is the company’s best quarterly sales increase in seven years, and profits performed even better, rising by 25% to $590.7m.
The company is emerging from a sluggish couple of years but this latest set of figures indicate that its introduction of healthier options and more flexible Happy Meals is working well to increase footfall and spend. This is the fourth quarter in a row where the company has been able to report double-digit sales growth.
The SaladsPlus programme has been well received by both media and customers, as have other initiatives aimed at improving service levels, such as accepting credit and debit cards for payment.
These results are reassuring to investors who were concerned that McDonald’s may suffer a loss of focus after the sudden death of CEO Jim Cantalupo in the April. Cantalupo’s death prompted the appointment of Charlie Bell, who was diagnosed with colorectal cancer within days of taking up his appointment and is currently undergoing a six-month course of chemotherapy.
