US fastfood giant McDonald’s has announced the appointment of Eric Leininger as head of the company’s global business research.
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Leininger previously worked for Kraft Foods North America, as senior vice president, marketing services. He joined Kraft in 1993 and held a variety of marketing and sales research positions.
Leininger has 23 years of industry experience including working at ACNielsen and Quaker Oats.
