US fastfood giant McDonald’s has announced the appointment of Eric Leininger as head of the company’s global business research.
Leininger previously worked for Kraft Foods North America, as senior vice president, marketing services. He joined Kraft in 1993 and held a variety of marketing and sales research positions.
Leininger has 23 years of industry experience including working at ACNielsen and Quaker Oats.
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