US fastfood giant McDonald’s has reported a 6.1% increase in global comparable store sales for October.
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“Our customer-focused Plan to Win continues to generate impressive sales results. Global comparable sales were up 6.1% in October, against our toughest prior year comparison of 8.4% posted in October 2003. Systemwide sales for all McDonald’s restaurants increased 9.5%, or 7.0% in constant currencies, compared with October 2003,” said president and CEO Charlie Bell.
Comparable sales in the US grew 7.5% in October, boosted by its Best Chance Monopoly Game promotion.
In Europe, comparable sales increased 2.0% for the month, driven primarily by a positive calendar shift.
“While the economic environment in Germany remains challenging, we are taking steps to optimise our value and product offerings, and working to enhance consumer perception of our brand. I am confident that solid execution behind these key priorities will enable Europe to reach its full potential,” Bell added.
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By GlobalDataIn McDonald’s Asia/Pacific, Middle East and Africa region, comparable sales grew 6.1% in October.
Comparable sales represent sales at all McDonald’s restaurants in operation at least thirteen months, excluding the impact of currency translation. Systemwide sales include sales at all McDonald’s restaurants, including those operated by the company, franchisees and affiliates.
