US fastfood giant McDonald’s has reported a 4.2% rise in global comparable sales for November, and a 7.1% rise in US comparable sales, marking the company’s 20th consecutive month of positive US comparable sales growth.
McDonald’s said November 2004 systemwide sales for McDonald’s restaurants increased 9.3%, or 5.1% in constant currencies, compared with November 2003.
“Our performance in the US continues to be driven by multiple complimentary initiatives including new food, expanded restaurant hours, everyday value, appealing Happy Meals and better operations,” said chief executive officer Jim Skinner.
“Europe’s comparable sales rose 1.1% in November despite a negative calendar shift. In the face of Europe’s challenging business climate, year- to-date comparable sales were up 2.4%. To gain more traction and grow our business in Europe, we will continue to focus on delivering outstanding everyday value and superior service along with contemporary and relevant food offerings,” Skinner added.
The company said that in its Asia/Pacific, Middle East and Africa region, comparable sales were relatively flat (-0.2%) for November, reflecting a negative calendar shift.
Comparable sales represent sales at all McDonald’s restaurants in operation at least thirteen months, excluding the impact of currency translation. Systemwide sales include sales at all McDonald’s restaurants, including those operated by the company, franchisees and affiliates.