Fairtrade groups have welcomed the announcement by fastfood giant McDonald’s that it is partnering Green Mountain Coffee Roasters to sell Newman’s Own Organics Blend coffee in more than 650 McDonald’s restaurants in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and Albany, NY.
Created exclusively for McDonald’s, Newman’s Own Organics Blend, made from Fair Trade Certified and organic specialty coffees, will be available as both regular and decaffeinated.
Fairtrade product certifier TransFair said it joined Oxfam America in welcoming the move with the hope that McDonald’s extends the launch to its restaurants across the US.
“This is a great moment for the Fair Trade movement – one that will have an immensely positive impact on Fair Trade farmers and serve as an example for other companies that are still considering whether to respond to consumer demand for Fair Trade products,” said Paul Rice, president and CEO of TransFair USA.
“Our hope is that McDonald’s will embrace Fair Trade across its entire system and convert all of its US restaurants to Fair Trade in the next year or two.”
Rice added: “Companies such as Dunkin Donuts, Starbucks, Costco and Sam’s Club, as well as thousands of smaller independent companies, are selling Fair Trade Certified coffee and McDonald’s will help to accelerate the trend.”
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