McNeil Nutritionals, part of Johnson & Johnson, has announced the launch of a new product – Splenda Brown Sugar Blend.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The company, which makes Splenda brand retail products in the US, said the product is a reduced calorie brown sugar product, consisting of a blend of brown sugar and Splenda sweetener, or sucralose.


The brown sugar blend will be available at retail in September this year.


“In the multi-billion dollar sweetener industry, brown sugar constitutes 14% of all sweetener unit sales. We saw an opportunity to provide consumers with another option that was as of yet untapped,” said Debra Sandler, general manager, North America, McNeil Nutritionals.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now