McNeil Nutritionals, part of Johnson & Johnson, has announced the launch of a new product – Splenda Brown Sugar Blend.

The company, which makes Splenda brand retail products in the US, said the product is a reduced calorie brown sugar product, consisting of a blend of brown sugar and Splenda sweetener, or sucralose.

The brown sugar blend will be available at retail in September this year.

“In the multi-billion dollar sweetener industry, brown sugar constitutes 14% of all sweetener unit sales. We saw an opportunity to provide consumers with another option that was as of yet untapped,” said Debra Sandler, general manager, North America, McNeil Nutritionals.