McNeil Nutritionals, part of Johnson & Johnson, has announced the launch of a new product – Splenda Brown Sugar Blend.
Go deeper with GlobalData
The company, which makes Splenda brand retail products in the US, said the product is a reduced calorie brown sugar product, consisting of a blend of brown sugar and Splenda sweetener, or sucralose.
The brown sugar blend will be available at retail in September this year.
“In the multi-billion dollar sweetener industry, brown sugar constitutes 14% of all sweetener unit sales. We saw an opportunity to provide consumers with another option that was as of yet untapped,” said Debra Sandler, general manager, North America, McNeil Nutritionals.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
