Masterfoods has announced it will add one of three proposed new colours to its popular M&M confectionery product after asking consumers to vote in a poll on its website.

Either purple, pink or aqua M&Ms will be added to the existing palette of green, orange, yellow, brown, red and blue, which replaced tan in 1995 following an earlier consumer poll. Fans can cast their votes from 6 March to 31 May, and the winning colour will be announced on 19 June. Eager voters can already register their intention to vote at the company’s website.

Following a trial inclusion from August through to the end of the year, Masterfoods will decide whether the new colour will stay on a permanent basis.