®, the leading online meal planning resource, today announced agreements with Nestle®, Eagle Brand® and Keebler®.

Nestle and Eagle Brand have each signed sponsorship agreements with Keebler has agreed to share web content with and post’s linked logo on the Keebler party-planning site. These agreements are designed to help consumers with their meal planning needs while generating brand awareness for the packaged good companies. Similar sponsorship campaigns have successfully run on by companies such as Domino’s Sugar and Fleischmann’s Yeast.

“Working with these high profile sponsors adds great value for our customers as well as to the packaged good companies,” said Tina Basle, director of business development for “Nestle, Eagle and Keebler are all respected and established food brands that have been part of American cooking experience for decades. We’re looking forward to working with these companies, as well as other prominent sponsors throughout the food industry, to help bring known brand names to a very targeted new generation of online cooks.”’s everyday cooks provide a very targeted audience for the consumer packaged goods industry. In a recent survey by, 80 percent of the site’s nearly one million unique visitors each month are women between the ages of 25 to 55. As the Internet continues its growth and popularity as an everyday resource for consumers, targeted advertising opportunities are gaining even greater importance for maintaining and growing market share.

“The Internet enables Consumer Packaged Goods manufacturers to realize more than short-term sale gains by targeting particular consumer segments or encouraging specific behavior such as retention or switching,” said Robert Rubin, Research Director at Forrester Research, Inc. in his May 2000 Netquity Report titled, A New Channel for Old Brands. & Keebler

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Under this agreement, consumers can use Keebler’s Party Room section as a portal to find select recipes included in Keebler’s database. Each Keebler recipe page includes a hyper linked logo. logo is also featured on the Keebler Party Planning home page and is listed as a content partner. & Nestle

Nestle provides with select Ortega® and Nestle Toll House® morsel recipes. In addition, sponsorship buttons appear on specific recipes that use these Nestle products as ingredients. These recipes carry a hyperlink back to and, Nestle’s baking site for Nestle Toll House, Nestle Carnation Milk® and Libby’s Pumpkin® sites. Featuring their Ortega and NestleToll House branding on allows for easy access by both company’s website visitors. & Eagle Brand

This sponsorship allows Eagle Brand to utilize two important functions of the site. First, Eagle Brand targets’s one million monthly visitors with banners that appear throughout the site. Secondly, Eagle Brand receives branded ingredient sponsorship buttons on recipes containing sweetened condensed milk. All banners link consumers to the Web site for more recipes and information about the product.

About ( is the leading community-based web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, makes cooking, learning and shopping easy and fun for the novice to the experienced cook. offers tens of thousands of user-submitted and third-party recipes; a free, bi-weekly email newsletter, RecipeNotes, with more than 200,000 subscribers; and an e-commerce store,, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., has been featured in or on CNN Headline News, People Magazine, Newsweek, Wall Street Journal and The New York Times, and has won numerous awards, including Yahoo! Pick of the Year. is a registered trademark and, and RecipeNotes are trademarks of, Inc. All other names are trademarks and/or registered trademarks of their respective owners.