Flooz.com Inc. (http://www.flooz.com), the e-commerce enabler and creator of the world’s first gift currency, and Stouffer’s® Lean Cuisine®, a premier frozen foods brand distributed by Nestle USA, today announced a co-sponsored promotion that will run through the end of February.
The promotion is designed to reward consumers with flooz gift currency for purchasing Lean Cuisine frozen meals. With proof of purchase, Lean Cuisine consumers can earn up to $20 of flooz. To support this initiative, Lean Cuisine will place free-standing inserts in top tier news dailies reaching over 43 million consumers. Additionally, Lean Cuisine has placed ads in national magazines including Better Homes & Gardens, Glamour, People, Self and Shape. “Take One” coupons will also be available in the freezer section of participating supermarkets.
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“We are thrilled to be working with the Lean Cuisine brand on this innovative offline initiative,” said Robert Levitan, CEO of Flooz.com. “This promotion will help us introduce flooz to an even broader audience and demonstrate that flooz, like Lean Cuisine, is a sensible everyday solution.”
Flooz gift currency earned through this program can be used at any of the more than 60 brand name online stores in the flooz merchant network. In addition, J.Crew, Barnes & Noble, Tower Records and Martha Stewart will offer bonus savings and value to customers who spend flooz earned through this promotion.
“Our partnership with Flooz.com will help our busy consumers to do something good for themselves as they take advantage of the many products and services offered by Flooz,” said Paul Bakus, director of marketing for the Lean Cuisine brand.
About Flooz.com:
Flooz.com, Inc. (http://www.flooz.com) is an e-commerce enabler providing solutions for merchants, corporations and consumers. By combining e-mail and electronic greeting cards with a stored value platform, Flooz.com offers merchants a pay-for-performance customer acquisition model; provides corporations with innovative reward and incentive programs; and offers consumers a quick, personalized and smart method of gift giving. Flooz®, The Online Gift Currency(TM), is sent by email and accepted as a branded form of payment on the checkout pages of the Web’s best stores. Recipients of Flooz can shop at online merchant partners including Barnes & Noble, J.Crew, Tower Records, Godiva, Sephora, Martha Stewart and Outpost.com. Recipients get a flooz account, which holds their unspent flooz and keeps track of their purchases. Flooz.com utilizes an innovative business method and proprietary technology for which there is a patent pending.
About Nestle USA, Inc:
For well over a century, Nestle has been making the very best food and beverage products for families around the world. In the U.S., Nestle’s well-known brands include: Stouffer’s® and Stouffer’s® Lean Cuisine®, Ortega®, Buitoni®, Nestle® Toll House®, Nestle® NesQuik(TM), Carnation® Coffee-mate®, Nescafe®, Libby’s® Juicy Juice®, Taster’s Choice®, PowerBar®, Nestle Crunch®, Butterfinger®, Wonka®, Friskies® Fancy Feast®, ALPO®, and Mighty Dog®. Headquartered in Glendale, Calif., Nestle USA has 19,000 employees, $8 billion in sales and is part of Swiss-based Nestle S.A. — the world’s largest food company. For more information, visit http://www.nestleusa.com.
