has launched the first B2B e-marketplace for the frozen dessert industry.

It is intended that retailers use the site to find local suppliers and avail themselves of a number of complementary services such as access to legal information and industry news. They can also find out about new products in the industry and use the free classified advertisement service.

Suppliers, on the other hand, can use the site to showcase their latest products and services to a potentially far wider audience than is possible using traditional channels alone.

The logistics involved in transporting frozen desserts are onerous, and the site could well become a place where shipping and purchasing parties can discuss streamlining initiatives. is based in New Jersey and was founded in 1999.

To view related research reports, please follow the links below:-

Ice Creams and Frozen Desserts

The World Market for Ice Cream