Leading Internet promotions firm PlanetPromote.com today announced the launch of a new marketing module, BrandStar, to help brand managers affordably develop customized content modules containing deep content from their brand web sites and re-purpose it on retail partner web sites.
Once built, the module sits on the PlanetPromote server, and link code is supplied to retail partner sites. The operational platform is very turn key for both the manufacturer and their retail partners. Both can access online daily activity reports from the PlanetPromote servers, and content changes can be made easily to keep the module fresh.
“Many brand sites have deep content that has been developed to make consumers more informed about product, lifestyle and category usage”, explains Anne Howe, PlanetPromote.com Chief Executive Officer. “Re-deploying that content, customized for retailer use online, is a natural extension of the many effective co-marketing tactics that PlanetPromote.com provides its clients”.
The development process uses several templated formats to allow rapid customization for multiple partners. The content in the micro-site is designed to be flexible, and new content can be “swapped in” on a regular basis.
PlanetPromote.com can also provide the value-added service of assisting brand managers or trade marketing teams in handling the retail relationships needed to make BrandStar an effective tool.
Howe added, “Manufacturers like the service because it is turn key, and doesn’t require substantial development time. Retailers like it because it provides a quick solution to their increasing need for informative web site content, which manufacturers typically have on brand sites, but not readily available for retail use. We offer BrandStar to bring them together, providing a win-win solution that brings value to the consumer, the brand and the retailer.”
PlanetPromote.com is a Michigan based Internet promotions provider with offices in Southfield and Troy, Michigan. Visit the company’s web site at www.planetpromote.com for more specific information or to request an online demonstration of the application.