USA: New specialty pet food range launched by Heinz’s US subsidiary
A range of speciality pet food has been launched by Heinz North America, the Pittsburgh-based subsidiary of H. J. Heinz Co. The new venture will be organised under one management team, headed by the general manager of Heinz Specialty, David Rosenthal, and remain separate from both the grocery business. Focusing on pet stores and veterinarians it will also remain separate from the mass-market retail pet-food already produced by the company.
A range of speciality pet food has been launched by Heinz North America, the Pittsburgh-based subsidiary of H. J. Heinz Co. The new venture will be organised under one management team, headed by the general manager of Heinz Specialty, David Rosenthal, and remain separate from both the grocery business. Focusing on pet stores and veterinarians it will also remain separate from the mass-market retail pet-food already produced by the company.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
