The National Turkey Federation (NTF) is to target low-carb dieters with its latest promotional campaign.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Describing the meat as “the perfect protein”, the campaign aims to highlight the high-protein, low-fat content of turkey, with a view to boosting sales among the millions of Americans following reduced-carbohydrate diets.


The US$3m integrated marketing campaign will include print advertising in select publications, a concerted public relations effort, and enhanced consumer-friendly features on the NTF’s website.


The NTF also said the campaign will highlight the availability of easy-to-prepare turkey parts in an effort to dispel the notion that turkey is difficult or time-consuming to cook.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now