Supermarket shoppers will see magnified price, product and brand information instantly and clearly with News America Marketing’s introduction of SmartSource Price Pop targeted to be in 5,000 grocery stores nationwide, including several major food retailers by year end.
“SmartSource Price Pop is a shopper’s ‘At-Shelf Price Check,”‘ said News America Marketing Chairman and Chief Executive Paul V. Carlucci. “The timely, specific information simplifies purchase decisions, while delivering complementary messages from the retailer and manufacturer.”
Four-color, two-sided, perpendicular (7″ x 5-1/2″) Price Pop signs will display enlarged unit and absolute shelf prices, retailer’s logo, and manufacturer/brand information including product logo, tagline and key selling points.
Price Pop will provide price-focused enhancements for existing SmartSource programs such as Coupon Machines, Shelftalk, Floortalk and Take One promotions. The custom-tailored signage and quick turnaround time will enable retailers and manufacturers to enhance co-marketing efforts. In addition, Price Pop can be used in conjunction with Price Feature Plus Free Standing Inserts to reach both in-store and out-of-home consumers.
National launch is scheduled to begin January 1, 2001, with Price Pop products targeted for two-week cycles. Price Pop’s dedicated national sales force will be supported by the 15,000-person NAM field personnel.
News America Marketing is a subsidiary of News Corporation Limited. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine, various in-store advertising and promotional products, merchandising services and turnkey telephone promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 640 newspapers and 33,000 supermarket, drug and mass merchandisers locations across the country. The SmartSource iGroup, a subsidiary of News America Marketing, manages News America’s digital marketing businesses and Internet access through SmartSource.com. News America Marketing has operations in United States, Canada, Europe, Asia, Australia and South America.
The News Corporation Limited is one of the world’s largest media companies, with total assets as of December 31, 1999 of approximately US$39 billion and total annual revenues of approximately US$14 billion. News Corporation’s diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting; the publication of newspapers, magazines, books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems; and the creation and distribution of popular on-line programming.