NOVO(tm), Relationship Architects for e-Business(tm), today announced that it was selected earlier this year by to design the user interface for the company’s Web-hosted back office and e-procurement services which will serve the $376 billion foodservice industry. NOVO will also provide on-going creative and engineering services to complement the Commerce One based functionality of the site at launch.

NOVO is partnering with to engineer the service’s functionality, define the online buyer experience and develop the site’s final look and feel through visual and information design.

“Almost $14.3 billion is lost each year due to inefficiencies in the foodservice industry’s supply chain, be it through confusing voice mail orders or other breakdowns in communication,” commented Kelly Rodriques, Chairman and CEO of NOVO. “The sector is ripe for transformation. For, we are again applying our expertise at building e-Businesses to help create integrated online tools and interfaces that will improve efficiencies and form sustainable relationships among suppliers and their customers.”

“Our challenge is to deliver mission-critical business solutions and services that are customized to meet the needs of each user in the foodservice industry,” said Christopher R. Hemmeter, president and CEO, “We selected NOVO as our partner because they bring together core services that are essential to delivering our back office and e-procurement solutions online in a streamlined, easy-to-use environment.”

NOVO understands that for to be successful in the digital economy, it must engineer an online business experience that addresses both the technical demands and scaling issues inherent in online business while also maintaining primary focus on the value of sustainable customer relationships. connects restaurants and suppliers in a secure online marketplace, allowing them to work together more efficiently and enhance existing relationships. The company will provide a complete solution that is free to targeted, full-service independent restaurants, including a PC, high-speed Digital Subscriber Line (DSL) Internet access, on-site user training, 24/7 customer support and an e-procurement service that brings efficiencies, control and enhanced supplier communication to the ordering process.

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By GlobalData

About is a privately held service company leveraging the Internet to help restaurants and suppliers do business together online more efficiently and effectively. The company will build and manage the dominant B2B marketplace for the $376 billion foodservice industry. The board of directors includes Jed Smith, founder of, John V. Balen, from Canaan Partners, Peter Roshko from Boulder Ventures and Christopher R. Hemmeter. The Web site is located at

About NOVO

NOVO architects and evolves e-Businesses. By delivering an integrated set of services, which include e-Business strategy and planning, application development and technology integration, Web design and e-Marketing services, NOVO strengthens relationships between companies and their customers. Founded in 1994, the company is one of the largest privately held Internet professional services firms in the U.S., with offices in San Francisco, New York, Los Angeles and Detroit. NOVO’s clients include 3Com, Avery Dennison, Continental Airlines, E*Trade, General Motors,, Levi Strauss & Co., Nabisco, Procter & Gamble,, Toyota, and the new on-line travel agency founded by United Airlines, Delta Air Lines, Northwest Airlines and Continental Airlines. More information on NOVO can be found at

NOVO and Relationship Architects for e-Business are trademarks of NOVO.