Nutri/System, which operates the leading web site for the weight loss community, recently acquired the Sweet Success® line of diet meal replacement products from Nestle USA.
“With the acquisition of Sweet Success®, we now serve the weight conscious consumer both on the Internet and in stores. The Nutri/System name has long been associated with weight loss, and we believe it will enable us to effectively connect with our entire target market, in stores and on the web,” said Brian Haveson, Chief Executive Officer of Nutri/System, Inc.
Nutri/System completed the acquisition of the Sweet Success® product line on August 25, 2000. The product line, which is sold only through retail outlets and includes a ready to drink weight loss shake, powdered mix and snack bars, generated about $40 million in sales in 1999. Nutri/System will continue to promote Sweet Success as an effective meal replacement for weight loss.
About Nutri/System, Inc.
Nutri/System, Inc has developed the leading online weight loss community. Through its highly interactive web site, www.nutrisystem.com, Nutri/System provides members with a weight management program that incorporates personal online counseling, individual diet and exercise plans, a weekly newsletter and online support groups, chat rooms and bulletin boards.
Through retail outlets, Nutri/System also markets the Nutri/System Sweet Success® brand of diet meal replacement products, including a ready to drink weight loss shake, powdered mix and snack bars.