OrderTrust, Inc., the leading e-commerce infrastructure providing electronic marketplace sourcing and order management services to merchants and their trading partners, announced today that it will provide order management services for FoodFit.com, an Internet start-up aimed at helping people lead healthier lives. FoodFit.com will utilize OrderTrust’s state-of-the-art order processing network to provide real-time credit card authorization, route order line items to the appropriate suppliers, manage and track order information, provide order status updates, and perform financial settlement to deliver a positive overall shopping experience for the online consumer.

The OrderTrust network will connect FoodFit.com with its vendors and producers, which include Carlson-Arbogast Beans, Rising Sun Farms Chef Allen’s Sauces and Welco Pots and Pans, to provide FoodFit.com’s online shoppers with the products to lead healthier, more productive lives. FoodFit.com’s marketplace will sell a variety of books, videos and kitchen accessories and offers a unique, farmer’s market that specializes in organic products and delivers groceries.

“OrderTrust has set the bar for delivering unmatched expertise in managing the complexities of doing e-business for both click & mortars and pure-plays,” said Jim Daniell, CEO of OrderTrust. “FoodFit.com understands that managing the back-end is the key to e-business success and have turned to OrderTrust to help deliver a satisfying online shopping experience encouraging online shoppers to return.”

With $50 billion in purchases of healthy foods expected this year and a phenomenal annual growth rate in the fitness industry, more people are turning to the Internet to gain an understanding of balancing nutrition and fitness. In addition to shopping for ingredients and cooking accessories at its online marketplace or with its brick-and-mortar partners, FoodFit.com offers online shoppers unique content and services, such as enabling users to plan and track their meals, receiving nutritional advice from experts, and obtaining recipes from famous chefs.

“Getting the online order processing right the first time is critical to our success. In order to accomplish this, we needed a partner like OrderTrust that delivers the industry standard in order management services,” said Ellen Haas, president and CEO of Foodfit.com. “OrderTrust gives us the power and confidence to launch our e-commerce marketplace by seamlessly managing our order process from the moment the order is captured to the delivery of the purchase. They are a critical piece to our success.”

About OrderTrust, Inc.

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Established in 1995, OrderTrust, Inc. operates the leading B2B e-commerce infrastructure providing electronic marketplace sourcing and order management services to merchants and their trading partners. The company’s service offerings enable traditional and online merchants to enhance customer relationships by selling any product, anywhere, anytime. With established connections to over 850 trading partners, OrderTrust offers merchants a range of order management services — including order capture, routing of separate fulfillment requests to multiple suppliers, real-time credit card authorization and inventory availability checking, financial settlement and order status notification – and electronic marketplace sourcing services — which enables online merchants to rapidly source millions of products for fast, cost-effective storefront population.

Headquartered in Lowell, Mass., OrderTrust operates a fully redundant, 24×7 order management infrastructure to securely and reliably manage information throughout the lifecycle of an order, ensuring 100 percent monitoring and auditing of all transactions. Clients include 1-800-FLOWERS, SkyMall, Inc., Blockbuster.com, S&H greenpoints, Publishers Clearing House, iconomy and VerticalNet, Inc. For more information, visit our Web site at www.ordertrust.net.

About FoodFit.com

FoodFit.com is an electronic pathway to healthy eating. The site is dedicated to bringing consumers credible health, nutrition and fitness information and providing ways to make healthy eating easy and enjoyable. FoodFit.com, founded by long-time consumer advocate and former government nutrition official Ellen Haas, launched in January 2000. The site, recently selected as a “Daily Pick” by Yahoo, features interactive food and fitness calculators, recipes and tips from over 100 top chefs, a healthy recipe database, expert advice from nutrition and fitness gurus, weekly menus and, now, its new marketplace.