Purchase, NY-based Pepsi-Cola North America’s Foodservice Division has named Stephen J. Caldeira to the newly created post of VP, industry relations.
Caldeira will be responsible for heightening Pepsi’s presence within the hospitality industry, including business development, strategic alliances, corporate sponsorships, trade advertising and other customer-oriented initiatives.
Bill Glenn, President of Pepsi-Cola North America’s Foodservice Division, commented: “Steve is a proven and respected leader within the restaurant business. His experience will be a tremendous asset to Pepsi and our customers.
“Steve’s unique understanding of the industry will prove invaluable as he directs our increasing commitment to and support of hospitality-related initiatives and organizations.”
Caldeira joins Pepsi from Burson-Marsteller’s US Public Affairs Practice in New York City, where he was a MD. He is the former president and COO of the National Restaurant Association Educational Foundation and senior VP of communications for the National Restaurant Association.

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By GlobalDataCaldeira also has held senior positions with former US Senator Alfonse D’Amato (R-NY) and the US Chamber of Commerce.