Performance Food Group is introducing a new product category – irradiated ground beef products.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The company will partner with SureBeam to be the first major foodservice distributor to market a strategic brand of irradiated ground beef products to foodservice operators in the East Coast, Southwest, and Midwest.


The SureBeam process effectively eliminates harmful bacteria such as E.coli, listeria, and salmonella through electronic irradiation using ordinary electricity. The process is approved by the USDA, the FDA, US Department of Health, the US Surgeon General and the World Health Organisation.


The company will launch ten products under Performance Food Group’s West Creek™ brand  with the “Smart Shield Assurance” stamp.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now