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April 27, 2005

USA: Pilgrim’s Pride launch new ‘healthy’ chicken products

Poultry company Pilgrim's Pride Corporation has announced a new range of products which emphasise health with the EatWellStayHealthy title.

Poultry company Pilgrim’s Pride Corporation has announced a new range of products which emphasise health with the EatWellStayHealthy title.

“As a country, we are exercising more and becoming more aware of what we eat.  There is, in fact, a growing body of medical evidence in support of healthy eating’s impact on wellness,” said Bo Pilgrim, chairman and founder of Pilgrim’s Pride. “In short, consumers want healthy foods but are unwilling to trade off convenience or taste to get it.”

“We know that consumers are bombarded with an estimated 4,000 advertising messages every day and have a limited amount of time to spend evaluating products in the supermarket,” Pilgrim said.  “That’s why we are being clear about the benefit of this product line.  The name, EatWellStayHealthy, tells consumers clearly and instantly what they get when they make a purchase.”

“This product line also may well be establishing a higher standard for the poultry industry,” Pilgrim said.  “Other poultry companies currently carry the American Heart Association seal of approval on their packages, but we have not seen any who claim the USDA-regulated word, ‘healthy,’ on its package.  The nutritional requirements — specifically in the areas of fat, cholesterol and sodium — for the USDA-regulated word, ‘healthy,’ exceed those used by the American Heart Association, and this line of products has been formulated to reach this higher bar.”

All eight different EatWellStayHealthy choices prominently display the American Heart Association’s mark of approval on the package. They include fresh, uncooked Whole Chicken Breasts, specially trimmed to be 99% fat-free;  frozen fully cooked grilled chicken breast strips, and Szechwan, Italian style and Lime flavour cooked chicken.

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