Pink Dot, the largest online instant food delivery shopping experience, and Vie de France Yamazaki announced their participation in a co-marketing agreement.
The national agreement names Vie de France as the preferred provider of baked baguettes, muffins and croissants served from the Pink Dot Cafe which features a wide variety of freshly prepared foods. The alliance significantly expands and enhances Pink Dot’s pastry line to include Vie de France croissants and pastries.
“We’re confident the partnership between Pink Dot and Vie de France will enable us to substantially increase our bakery and pastry business, particularly with our breakfast menu,” said Dan Frederickson, Pink Dot’s chief executive officer. “Bread, pastries and croissants will be baked fresh in our kitchens throughout the day and delivered to customers in about 30 minutes.”
The world-renowned Vie de France bakers will share bread-making tips with Pink Dot’s culinary specialists through a proprietary ongoing training program in the Pink Dot kitchens, as well as host seminars at their facilities to guarantee quality products.
“This agreement with Pink Dot is a great fit for Vie de France,” said Richard Kuberski, vice president, marketing, Vie de France. “Our loyal customers will benefit from the convenience Pink Dot offers by giving them another opportunity to enjoy our product.”
Founded in 1987, privately held Pink Dot Inc. currently delivers lifestyle convenience products to more than 130,000 customers. Pink Dot offers quick delivery of thousands of fresh, high-quality, ready-to-eat foods and brand name products via the Internet at www.pinkdot.com or by phone at 800/PinkDot.
Pink Dot is committed to bringing its customers the finest products available and is allied with category leaders, including: ACNielsen, Campbell Soup Co., Haagen Dazs, Jon Donaire, McKesson Water Products (Sparkletts), Oval Kent and PERSPECTIVES, among others.
Vie de France’s parent company, Yamazaki Baking, is one of Japan’s largest baking companies, with 22 manufacturing facilities throughout Japan. It employs nearly 20,000 people and manufactures croissants, French breads, white bread, pastries and snack foods. Yamazaki has been involved in the bread-baking business since 1948.