PNV Inc. today announced it signed a two-year agreement with Tyson Foods, Inc., the largest processor of chicken in the world, to provide its bundled telecommunications and Internet product and services as an employment benefit for its over the road (OTR) fleet of 954 professional truck drivers. Tyson is one of the largest private fleet operators in the United States and is PNV’s first major private fleet contract.
As part of its strategy to be the premier provider of communications, entertainment, and information to the trucking and logistics industry, PNV embarked upon an innovative fleet marketing program designed to help carriers attract, recruit, and retain professional truck drivers. The program provides fleets with a “connectivity benefits package” that helps improve the quality of life for truck drivers.
Under the agreement, Tyson provides dial tone to 100% of their OTR drivers for in-cab telephone calls and subsidizes the PNV entertainment and Internet services. In addition, Tyson drivers are entitled to preferred rates for the communications tools PNV provides to help them be more productive and to keep them connected to their families while on the road.
“I wanted to do something meaningful for my drivers to show how much Tyson values their contribution,” said Larry Keene, Director of TRANSPORTATION for Tyson Foods. “In fact, PNV is delivering a competitive advantage by helping differentiate Tyson’s benefits program and making it possible for our drivers to stay better connected to their families, friends, and dispatch. For example, drivers now have nearly 40,000 different points of access to make and receive phone calls in the privacy and security of their Tyson truck cab. We see PNV as a partner in making our drivers’ life more enjoyable as they travel around the country.”
Driver recruitment and retention are one of the industry’s biggest challenges. The high driver attrition rate can be directly linked to a lack of convenient and affordable access to communications and connectivity. Estimates reveal that driver turnover costs fleet operators approximately $2 billion per year.
“Since our inception, PNV has been busy developing innovative products and services designed to help fleet operators deal with problems such as driver recruitment and retention. Tyson’s decision to work with PNV to meet the needs of their drivers is two thumbs up for progress in the world of long-haul trucking and a testament to Tyson’s commitment to the men and women behind the wheel,” said Bob May, President and CEO of PNV.
PNV (www.pnv.com), based in Coral Springs, Fla., is a full-service, Cisco Powered Network certified communications and information provider to the trucking and logistics industry, a $450 billion market. Providing bundled communications, cable television, and Internet services to professional truck drivers, their families, suppliers, manufacturers, operators, fleets and the world at large, these services are delivered through the company’s private, integrated facilities-based network deployed at 338 truck stops in 43 states, 285 of which are full-service, one-stop shop centers.