, the world’s first “pizza portal,” opens the oven door for the first time to online pizza ordering, ready to satisfy Reno area pizza-lovers’ cravings for a fast, accurate and convenient way to order their favorite pizza brands.

Participating with popular pizza chains — Round Table Pizza, Pizza Hut, Little Caesars and Domino’s — features proprietary single-screen technology so “Ordering is Easy as Pie(TM).” Hungry pizza eaters will no longer have to endure the dreaded “Please hold,” and they can be sure their order is right because they’ll be entering it. It’s farewell to coupon-stuffed kitchen drawers, too. Instead of clipping, consumers will be clicking instant pizza coupons right on the site, taking advantage of daily brand-specific and promotional specials. founder Kevin McCurdy, a pizza fanatic and Internet guru, invented the concept of a pizza portal after he moved to the Bay area in 1998 and — stomach rumbling — tried unsuccessfully to order a pizza online.

“I realized there was a need not being met,” said McCurdy, already a big cheese after founding (now iPIX — Internet Pictures Corporation) and with a reputation for creating exciting new uses for the Internet. “I wanted to give America a faster, easier way to order pizza using the Internet. is the quickest way to feed this country’s passion for its favorite food.”

To satisfy their pizza needs, consumers go to and order pizza and soft drinks using a single-screen ordering process. Consumers simply select delivery time or takeout, the desired brand and toppings of their pizza. Since pizza eating demands an accompanying beverage, consumers can also order soft drinks on the same page. For pizza addicts, a single click on the “usual order” button will speed their favorite pizza to their door. No more “Could you repeat that please.” And for those who like to plan ahead, orders can be placed up to seven days in advance. Pizza orders are instantly routed to the selected pizzeria, where they are prepared and delivered in the usual time.

“Pizza is now more American than apple pie. After all, we eat 350 slices of pizza every second in the U.S. We believe consumers are going to eat up the idea of because it gives them exactly what they want,” said Peter Sealey, pizza aficionado, chief executive officer and former chief marketing officer of The Coca-Cola Company. “This is about aggregating consumer demand for pizza, then feeding the orders to the pizza operators in a simple, efficient and cost-effective manner that leverages the Internet and point-of-sale technology.”

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Round Table Pizza President and CEO, Jim Fletcher said the company is delighted to support in its test market efforts. “I’m excited that has introduced another channel through which Round Table Pizza consumers can order and enjoy our product,” said Fletcher. “We appreciate the system’s simplicity and flexibility and believe our customers will too.”

Reno-area residents get the first chance to “byte” into their pizzas, setting a trend that will soon spread like melted mozzarella when goes national.