The low-carb trend has peaked in the US according to several reports.

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The percentage of people following diets like Atkins and South Beach is declining, from 9% in January to 4.6% in September, according to the NPD research group.


Weekly book sales of the South Beach Diet slowed to about 20,000 in early October, down from around 70,000 during its peak in early March, according to Nielsen BookScan.


Food sales aimed at low-carb dieters are also sluggish, rising only 6.1% during the three months ending in September, down from triple-digit gains in the previous 18 months. Due to stiff competition from the growing number of low-carb products, Atkins Nutritionals Inc. hired a turnaround specialist and warned of job cuts.

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Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

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