Producing reconstituted orange juice that tastes as good as the fresh-squeezed product is the goal of Agricultural Research Service scientists in Winter Haven, Florida.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The researchers say the key is finding the blend of flavour compounds, of which there are more than 40, that impart the taste that most consumers prefer.


The team are working to develop information about the thresholds of so-called flavour impact aroma compounds that give fresh-squeezed orange juice its taste. A threshold is the level at which a compound can be detected by smell or taste.


Florida growers annually harvest an average of more than 200 million 90-pound boxes of oranges. About 80% of the oranges are processed, mostly into juice. Juice processors generally squeeze the fresh oranges and use evaporators to remove much of the water. Condensed juice is easier and cheaper to transport or to freeze. While the evaporative process also strips off the aroma compounds responsible for the juice’s fresh-squeezed taste, processors capture and blend these compounds into “flavour pack” mixtures. Later, juice-processing companies purchase and add these flavour packs back to frozen, concentrated juice, along with water, before marketing the reconstituted juice.


The scientists are based at the ARS Citrus and Subtropical Products Laboratory. The Agricultural Research Service (ARS) is the US Department of Agriculture’s chief scientific research agency.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact