Responsys.com, the provider of the premier platform for online direct marketing, today announced that EthnicGrocer.com, the online provider of authentic ethnic food products, is experiencing click-through rates of more than 20 percent and conversion rates of 3 percent using the Responsys.com email marketing solution. EthnicGrocer.com began using Responsys Interact(TM) to send permission-based email marketing campaigns to prospective customers in August 2000. The company offers four different Web sites targeting four distinct consumer groups: EthnicGrocer.com for cooking enthusiasts, Namaste.com for the Asian-Indian market, QueRico.com for the Latin American market, and GongShee.com for the Chinese market.
“EthnicGrocer.com is using the Responsys platform as a main channel for the marketing efforts of each of our four sites,” said Brian Dames, director of e-commerce marketing for EthnicGrocer.com. “The solution’s ASP infrastructure has already enabled our company to deliver more than 150,000 emails per month and growing. The marketing analysts across all four of our sites are huge proponents of Responsys Interact’s high level of flexibility, intuitiveness, sophistication, and personalization.”
“EthnicGrocer.com offers the largest online destination for lovers of ethnic food, and understands the importance of building and growing relationships with customers looking for unique gourmet products from all over the world,” said Anand Jagannathan, chairman and chief strategy officer of Responsys.com. “Customer retention is of the utmost importance to EthnicGrocer.com, and the Responsys platform will help the company strengthen customer loyalty and revenue growth.”
In the coming months, EthnicGrocer.com plans to launch its holiday marketing campaigns through Responsys.com driven online direct marketing efforts, TV spots, and direct mail.
According to Forrester Research, food retailers expect 2.5% of revenue to go online in 2002.
About EthnicGrocer.com, Inc.
EthnicGrocer.com, Inc. has engineered a technology-centered global supply chain that sources the largest selection of ethnic foods and products from around the world for consumers and businesses. The virtual ethnic marketplace offers thousands of high-quality, affordable, ethnic products from all over the world, as well as easy-to-follow recipes and interesting information about different cultures. The company developed and launched the following four Web store fronts on top of its technology and supply chain infrastructure: www.Namaste.com targeting the Asian-Indian market, www.GongShee.com serving the Chinese market, www.QueRico.com targeting the Latin American market and www.EthnicGrocer.com marketing to cooking enthusiasts. These virtual ethnic stores provide the widest range of products used by consumers in each culture. One-stop shopping at Namaste.com, GongShee.com or QueRico.com for groceries, cooking utensils, music, movies, health and beauty aids, as well as religious products and traditional cultural merchandise offers new convenience and valuable benefit to the respective ethnic populations. EthnicGrocer.com Inc. is a private company headquartered in Chicago. For more information, please visit www.EthnicGrocer.com or call 312/762-2600.
Responsys.com provides the premier platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to quickly realize the lifetime value of their customers. Over 180 customers, including Chadwick’s of Boston, iEntertainment Network, Lands’ End, Medsite, MotherNature.com, and VeriSign have deployed the Responsys® solution to effectively integrate permission-based email communications into their overall e-commerce strategy. Privately held, Responsys.com is based in Palo Alto, Calif., and is backed by investors including Accel Partners, Foundation Capital, Redpoint Ventures and executives from leading Internet companies. The company is TRUSTe certified. For more information, visit email@example.com, or call 888/219-7150.
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