Safe Foods Corporation has announced the appointment of Rush Deacon as Executive Vice President for Strategic Initiatives and Corporate Affairs. Deacon will join the executive team of this Arkansas-based company that owns the exclusive world-wide patent rights to a much-anticipated new antimicrobial food safety technology. He will assume his responsibilities in late December.

Since July 1997, Deacon has served in Arkansas Governor Mike Huckabee’s administration as President of the Arkansas Development Finance Authority. A licensed attorney and Certified Public Accountant, Deacon will be responsible for the company’s strategic alliances, acquisitions, and partnerships. He will manage the company’s domestic and international intellectual properties and regulatory issues and will co-lead the development of the company’s international markets.

Curtis Coleman, President and Chief Executive Officer of Safe Foods, said, “We are excited to have Rush join Safe Foods in this key management position. He brings broad experience and enormous talent to our executive staff at a time when our company appears to have an almost unlimited potential to contribute to food safety around the world. His leadership in the development of our international marketing strategies and alliances will be vital.”

Deacon earned B.S.B.A. and J.D. degrees from the University of Arkansas at Fayetteville and an L.L.M. in Taxation from Southern Methodist University Law School. He has experience in the private practice of corporate law, as a tax accountant with an international accounting firm, in banking and investment banking, and as chief financial officer of an international trading company.

About Safe Foods Corporation Safe Foods Corporation specializes in the development and commercialization of food safety technologies for producers, processors and consumers. The company’s primary antimicrobial food safety technology is Cecure®, a patented product that kills foodborne pathogens such as Salmonella, E. coli, and Listeria on meat, poultry, eggs, fish, fruits and vegetables, as well as on food preparation surfaces.

In 1994, researchers at the University of Arkansas for Medical Sciences (UAMS) were granted the first of multiple patents on their discovery that a compound commonly used in mouth rinses and throat lozenges was also highly effective against foodborne pathogens. In June 1999, Safe Foods acquired the exclusive worldwide rights to the patents from UAMS and has since added multiple patent applications for food safety and related technologies. Safe Foods is anticipating the first FDA approval of Cecure in the first quarter of 2002.

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The company also recently introduced FreshLight™, an advanced ultraviolet light disinfection technology used for killing pathogens in liquids used in food processing. FreshLight™ is already being acquired and used by the food processing industry.

For more information, please visit the company’s web site at or