Safe Foods Corporation has announced the appointment of Bruce Smith as Chief Operating Officer, effective February 12, 2001.  Smith will the join the executive team of this Arkansas-based company that owns the exclusive world-wide patent rights to a much-anticipated new antimicrobial food safety technology.

Curtis Coleman, President and Chief Executive Officer of Safe Foods, said, “We are excited to have Bruce join Safe Foods in the top operating role.  He brings many strengths to our executive staff at a time when our company appears to have an almost unlimited potential to contribute to our customers’ success by raising food safety to a new level.  We will all benefit from Bruce’s broad leadership experience and instinctive understanding of how to manage operations in a way that best serves our customers and engages our people.”

Smith will oversee a number of areas at Safe Foods including customer service, technical support, distribution/shipping/receiving, engineering, manufacturing, application research and development, marketing and sales support, Internet services, outsourcing and employee support management.  “This is a once-in-a-lifetime opportunity,” Smith said.  “I’ve been watching this company from its inception, and this company is doing business the right way.  It’s a rare opportunity to be involved in something that has this potential for positively impacting so many people around the world.”

Over the past 20 years, Smith has held progressively senior positions with the Entergy Corporation, one of the largest electric utilities in the nation, establishing a track record of leadership in strategy development, program execution, operations, and employee engagement. His most recent positions at Entergy included managing director of a process and system integration project to prepare for electric utility market competition, Director of Sales and Service activities for large customers and Executive Director of Marketing and Sales support.  Smith holds a Master of Science degree in Operations Management and a Bachelor of Science degree with high honors in Industrial Engineering from the University of Arkansas.

About Safe Foods Corporation

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By GlobalData

Safe Foods Corporation is a food safety company that was established in
January 1999.  The company specializes in the development and commercialization of food safety technologies, which it will make available to producers, processors and consumers of dairy, meat, poultry, eggs, fish, fruits and vegetables. The first of multiple patents for  Cecure™ , a new patented product that kills foodborne pathogens, was granted in 1994 to the University of Arkansas for Medical Sciences (UAMS).  In June 1999, Safe Foods acquired the exclusive worldwide rights to the patents from UAMS and has since added multiple patent applications for food safety and related technologies.  For more information, please visit the company’s web sites at or