US grocer Safeway has announced the promotion of David Lee to president, general manager, non-perishables.

Lee, who was most recently senior vice president, beverages, alcohol, snacks and tobacco, will now have overall responsibility for the company’s non-perishable marketing functions including grocery, home care and general merchandise. Lee will also oversee the company’s health and wellness operation, which includes its pharmacy and health and beauty care business.

Lee came to Safeway from Vons where he worked his way through a number of retail and marketing positions. He has managed various non-perishable units at Safeway since he joined the company’s corporate marketing team in 2000.

The company also appointed Rojon Hasker as president, general manager, perishables and lifestyle. Hasker will oversee the perishable marketing functions including produce, floral, meat, seafood, foodservice and bakery. She will also manage lifestyle store marketing initiatives where perishables have become the cornerstone of the company’s new format.

Hasker began her Safeway career in 1972 in the company’s Seattle division, and worked her way through the retail ranks to president of Safeway’s Phoenix division. She joined the corporate marketing team in 2003.

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