US grocery retailer Safeway has announced the appointment of Brian Cornell as the company’s new executive vice president and chief marketing officer.

Cornell will oversee the company’s marketing, merchandising, manufacturing and distribution, and will report directly to Safeway’s chief executive officer, Steven Burd. 

Cornell joins Safeway from US snacks and soft drinks giant PepsiCo, where he most recently served as president of Pepsi-Cola North America’s (PCNA) food services division and senior vice president of Sales for PCNA.