US consumer goods company Sara Lee has named William Nictakis as president of the group’s US Fresh Bakery unit.

Sara Lee also said it expects Nictakis to be elected a vice president at a 26 June meeting of the board of directors.

Nictakis previously held the position of vice president of sales at Frito-Lay, the snacks unit of US beverage firm PepsiCo.

The position of president of US Fresh Bakery, the largest unit of Sara Lee Bakery Group, is a newly created post.