Branded food and consumer products company Sara Lee Corporation has announced that its board of directors has elected George Chappelle a senior vice president of the corporation and Kees Gielen and Aldo Uva, each to vice president of the corporation, effective immediately.

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George Chappelle who joined the company as chief information officer earlier this month, reports to L M (Theo) de Kool, executive vice president, and chief financial and administrative officer of Sara Lee Corporation. Before Sara Lee, Chappelle was vice president/chief information officer at H J  Heinz Company.


Kees Gielen was recently named program director of process improvement to excellence, a change program to build a culture of continuous process improvement throughout the company. Gielen was chief financial officer for Sara Lee Branded Apparel.


Aldo Uva currently serves as vice president of Sara Lee’s transformation management team. He reports to Brenda C Barnes, president and chief executive officer of Sara Lee Corporation. He joined Sara Lee in 2001 as regional vice president of South Europe and Latin America for Sara Lee Household and Body Care and later became president and chief executive officer of Sara Lee Coffee and Tea North America.

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