, the leading online business-to-business marketplace for the meat and poultry industry, today announced its filing of an electronic MeatXML schema, a template for defining a set of standards in XML language for the meat and poultry industry. The proposal was filed with, an Internet Language standards body, and is now part of the public domain. All participants in the supply chain will have access to the specifications for the purpose of developing and promoting electronic commerce within the meat and poultry industry.

“This is the first step in creating a common language to use for e- commerce in the meat and poultry industry. Collaboration of the stakeholders within the industry will be essential for the successful development of MeatXML,” said Jae Cha, chief technology officer of “Development of MeatXML is part of our commitment to help the meat and poultry industry continue realizing the gains and efficiencies made possible through advances in the Internet and computer communications.”

Cha, a former e-business manager for GE Capital, is a member of, and is a voting member of several XML schema groups across diverse industries.

Further development of the language will be the responsibility of, a new standards body to be comprised of companies, government agencies, trade associations and suppliers within the meat and poultry industry. The MeatXML specifications as developed by will allow integration of trade exchange transactions with back-end company computer systems, create consistent industry data for compliance reporting and provide an online communications language for supplier transactions in other industries using an XML standard language for electronic commerce.

“ will allow the meat and poultry industry to realize the cost savings have been talked about for years,” said Wayne Rice, chairman and chief executive officer of “SellMEAT has been working toward bringing benefits of technology to an age-old industry, and the development of is another contribution to the next phase of evolution within the meat industry.”


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By GlobalData is a non-profit organization that tracks, monitors, and approves XML standards internationally. XML, the extensible Markup Language, was initiated in 1998 as a computer language designed to ease interchange of data online. is headed by the World Wide Web Consortium (WC3). It is a registry/repository for XML specifications being developed for specific industries. Efforts are under way across a number of vertical industries from pharmaceuticals to banking to produce industry-wide versions of XML. WC3 was created in 1994 to develop common protocols that promote growth of the Web. Presently, it has over 400 member organizations including many technology and industry leaders.

About, Inc. is the leading online business-to-business marketplace providing meat and poultry packers, processors, foodservice distributors and retailers with a range of electronic services, including a real-time auction Website for buying and selling raw and further-processed products. Designed by industry veterans, is committed to providing meat industry professionals with exchange services, technology applications and information solutions, which will benefit the meat and poultry industry. Headquartered in the Kansas City, Mo. area, is located at Westowne IV, Suite 405, Liberty, Mo., 64068. Information about the company is available by calling 877-399-MEAT or through’s Web site at .