Rockville, Maryland-based confectioner Sherwood Brands is launching a new range of candies branded with the already popular “Got Milk?” tagline developed by the California Milk Processor Board (CMPB).
Go deeper with GlobalData
The Got Milk? Caramels have been fortified with low fat milk, calcium, iron and vitamins A, C, D and E, and were developed under licence from the CMPB. Soft and chewy, they are available across California in three flavours (Original, Chocolate and Strawberry Caramel). The launch will be supported through local promotions and in-store advertising.
The CMPB began its product-licensing programme in 1995, and the tagline has appeared on a range of consumer goods including teen and baby apparel, Barbie dolls, Hot Wheels racecars and kitchenware.
