Natural and organic food and personal care products company Hain Celestial has announced an investment deal with Yeo Hiap Seng Limited, a Singapore-based natural food and beverage company, and their intention to pursue joint interests in food marketing and product development. 

Under the terms of the agreement, each company will make an equity investment in the shares of the other.

Hain Celestial and YHS intend to jointly pursue opportunities in research and development in areas of food and nutrition, marketing, branding and the expansion of distribution channels and geographical markets as well as cross-selling, spanning Asia including Singapore, Malaysia, Hong Kong and China and in the United States, Canada and Europe.

 “Building on the infrastructure of YHS and the Yeo‘s brand of products, we see a tremendous opportunity for Hain Celestial to source our products in Asia and to bring our natural and organic products into the Asian market,” said Irwin D. Simon, president and CEO of Hain Celestial. “Additionally, we are excited to work with YHS to expand the Yeo’s brand of beverages and food products in our markets as part of the alliance.”