Taco Bell® yesterday announced the appointment of Greg Creed as the chief marketing officer, adding to its senior leadership team.

Creed is credited as a strong brand marketer in the United States with extensive international restaurant experience and working knowledge of the Taco Bell brand.

In his most recent position as chief marketing officer for Tricon Restaurants International, Creed developed the Taco Bell brand in Australia. He led a breakthrough Taco Bell menu initiative in that country and drove significant operational improvements. He has consistently innovated in the areas of new product development, marketing calendar initiatives and brand differentiating advertising.

“Greg is an exceptional leader with a proven track record of building brands around the globe and achieving strong sales growth,” said Emil Brolick, president and chief concept officer, Taco Bell Corp. “His strategic vision, focus on results, and ability to build strong franchise relationships make him the ideal candidate for our chief marketing officer,” added Brolick.

Prior to joining the Tricon family, Creed had extensive brand management and positioning experience with Lever Brothers, including serving as the global brand manager for Dove soap and driving the launch of Lever 2000.

For the past several months, Brolick has been acting as chief marketing officer working with creative advertising partner, Food Cone & Belding, and will continue to do so until Creed joins the company in early May.

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Taco Bell, a division of Tricon Global Restaurants Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Chalupas and Gorditas, nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 7,200 restaurants nationwide, generating $5.2 billion in system-wide sales.