Tasty Baking Company has appointed Pennsylvania-based Gregory FCA Communications to develop and implement a strategic investor relations program for the Company.

Chairman, President and CEO of Tasty Baking Company, Carl S. Watts, said: “In this shifting economic environment, we are pleased to have Gregory FCA join our team. Gregory FCA has an impressive track record of getting their clients in front of institutional investors.

“We feel the time has come to broaden our existing shareholder base by incorporating a more proactive outreach program. We are glad to have a local firm assist us in communicating with the investment community.”

Meanwhile, David R. Evanson, president of Investor Relations at Gregory FCA, commented: “We are very excited to have this opportunity to work with one of the most revered companies in the mid-Atlantic region. Tasty Baking Company is a Philadelphia institution and has been one of the great local success stories.

“We are anxious to tell its story to a wider audience. The Company has incorporated product innovation, expanded national presence and new channels of distribution with conservative management and is poised for growth. We are proud to be a part of the Tasty Baking team.”