US specialty foods company Thanasi Foods has launched a new snack food product – sunflower seeds soaked with Jim Beam bourbon.

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The Boulder, Colorado-based company said the Jim Beam Original Kentucky Bourbon Soaked Seeds are made from US-grown sunflower seeds, which are soaked in Jim Beam prior to roasting, giving the seeds a slightly-sweet and smoky flavour.


Justin Havlick, president and CEO of Thanasi Foods, said the Jim Beam only provides a flavour element and there is virtually no alcohol content in the sunflower seeds.


This is not the first food product to use the Jim Beam brand – Vita Specialty Foods makes Jim Beam gourmet sauces, mustards and marinades.

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