Transora, the global eMarketplace for consumer packaged goods (CPG) suppliers, manufacturers and retailers, and UCCnet®, a universal foundation for electronic commerce, announced today the finalization of a global agreement to support Transora’s catalog services. This alliance enables Transora to offer global item and location registry standards – the fundamental building block to Transora’s item catalog. Transora intends to have item and location catalog capabilities available to participants during the first quarter of 2001.
“The consumer goods industry has needed to implement item and location registry standards for many years, but has been in a state of ‘gridlock’ – there was no roadmap to help companies put these standards into practice,” says Judy Sprieser, Transora CEO. “Our pilots using UCCnet capabilities proved that companies can implement these standards now, and trade collaboratively over the Internet, to reduce their transaction costs and improve customer service.”
Transora’s alliance with UCCnet will enable all participants who adopt the UCCnet standards to store their item information in one place, while ensuring industry validation through UCCnet’s Global Registry Services. Over time, standards-based data can form the backbone for a host of sophisticated services that simplify manufacturer-retailer relationships and transactions for those companies participating in Transora. Order management, promotions management, and Collaborative Planning, Forecasting and Replenishment (CPFR®) can all be offered once the industry formalizes standards-based trading relationships.
“The agreement offers Transora’s participants a single point to store and ensure compliance to industry standards for all of their item and location information,” added Paul G. Benchener, president and chief operating officer, UCCnet. “We believe that this is also the first step towards unlocking the real potential of collaborative business applications.”
Companies wishing to take advantage of these services can begin working with Transora and UCCnet immediately in order to position themselves to take advantage of catalog and other retail services.

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By GlobalDataAbout Transora
Transora is the world’s largest open, standards-based business-to-business (B2B) e-marketplace for the global consumer products industry. Comprised of more than 50 major consumer packaged goods companies, Transora allows all industry participants — suppliers, manufacturers and retailers/distributors — to optimize value chain operations and improve total business productivity via the Internet. Transora will unleash companies to do what they do best. To find out more about Transora, visit www.transora.com.
About UCCnet
UCCnet leverages the legacy of the Uniform Code Council (UCC), an organization that establishes and promotes global standards for product identification and related electronic communications. From trading partners to solution providers and business-to-business Internet marketplaces, users are able to form collaborative trading relationships based on industry standards and synchronized compliant data through UCCnet. For more information, visit UCCnet’s website at www.UCCnet.org.