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May 26, 2005

USA/UK: Bravo! Foods launches Slammers drink in the UK

Flavoured milk company Bravo! Foods International has announced that its wholly-owned United Kingdom subsidiary, Bravo! Brands (UK) Ltd will ship the first round of its Slammers fortified milk drink products to three major UK retail accounts late next month.

Flavoured milk company Bravo! Foods International has announced that its wholly-owned United Kingdom subsidiary, Bravo! Brands (UK) Ltd will ship the first round of its Slammers fortified milk drink products to three major UK retail accounts late next month.

Drinks Brokers, Bravo!’s exclusive sales agent in the United Kingdom for the marketing, promotion, distribution and sale of Bravo!’s Slammers line, has secured commitments from the Somerfield, J Sainsbury and Wm Morrison supermarket chains, representing over 1,600 distribution points throughout the UK.

The company also announced that it plans a July launch of a comprehensive sales and marketing promotion for its Slammers products in the United Kingdom and will offer vitamin-fortified, flavoured milks that are tailored to satisfy a specific taste profile developed for the country, including Amazing Chocolate, Cosmic Strawberry and Xtreme Banana.

“While our Slammers line has enjoyed great successes in the United States, the anticipated UK launch targeting major retailers is part of our continued commitment to growing brand awareness and product placement worldwide by introducing Slammers to key international markets,” said Bravo! CEO Roy Warren.

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