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USA/UK: Domino’s Pizza Selects Digitas to Design and Develop a Customer Relationship Management Capability

Domino's Pizza today announced that it has selected Digitas, the leader in bricks and clicks business integration, as agency of record for customer relationship management. As part of this assignment Digitas will develop a customer-focused business strategy that employs emerging technologies to leverage and extend Domino's broad customer base. Terms of the agreement were not disclosed. "Digitas has achieved tremendous success in helping companies with strong, established brands leverage their customer base as an asset for growth," said Cheryl Bachelder, Executive Vice President, Build the Brand at Domino's Pizza. "We are confident that Digitas will effectively apply its expertise in business strategy, technology and integrated marketing experience to help us tap the true value creation opportunities in our customer base." "Domino's Pizza is an ideal partner for us because they share our philosophy that competitive advantage can be built by cultivating and leveraging customer relationships," said David Kenny, chairman and chief executive officer of Digitas. "Digitas will work with this industry leader and innovator to develop and execute a customer-focused business strategy, designed to optimize customer relationships, extend market presence and generate revenue." About Domino's Founded in 1960, Domino's Pizza operates a network of 6,559 owned and franchised stores in the United States and 60 international markets. Domino's, the world leader in pizza delivery, is committed to leading the industry in product quality and operational excellence. About Digitas Digitas Inc. (

June 5, 2000

Domino’s Pizza today announced that it has selected Digitas, the leader in bricks and clicks business integration, as agency of record for customer relationship management. As part of this assignment Digitas will develop a customer-focused business strategy that employs emerging technologies to leverage and extend Domino’s broad customer base. Terms of the agreement were not disclosed.

“Digitas has achieved tremendous success in helping companies with strong, established brands leverage their customer base as an asset for growth,” said Cheryl Bachelder, Executive Vice President, Build the Brand at Domino’s Pizza. “We are confident that Digitas will effectively apply its expertise in business strategy, technology and integrated marketing experience to help us tap the true value creation opportunities in our customer base.”

“Domino’s Pizza is an ideal partner for us because they share our philosophy that competitive advantage can be built by cultivating and leveraging customer relationships,” said David Kenny, chairman and chief executive officer of Digitas. “Digitas will work with this industry leader and innovator to develop and execute a customer-focused business strategy, designed to optimize customer relationships, extend market presence and generate revenue.”

About Domino’s

Founded in 1960, Domino’s Pizza operates a network of 6,559 owned and franchised stores in the United States and 60 international markets. Domino’s, the world leader in pizza delivery, is committed to leading the industry in product quality and operational excellence.

About Digitas

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Digitas Inc. (www.digitas.com) is a leading Internet professional services firm that helps companies transform their businesses to meet the challenges and opportunities of the Internet economy. Digitas combines best of breed capabilities in integrated strategy, technology and marketing solutions to help Fortune 100 and other blue chip companies leverage their existing assets and the Internet to build customer value and gain competitive advantage. The company serves as strategic partner to several industry leading clients, including American Express Company, AT&T, General Motors Corporation, Neiman Marcus Group and L.L. Bean, Inc., all of whom deliver optimal customer value through Digitas solutions. Headquartered in Boston, MA, Digitas employs more than 1450 people and has offices in New York, San Francisco, Salt Lake City and London.