Kosher food specialist Vita Food Products has announced that Clifford Bolen, chief financial officer since November 2000, has been promoted to chief operating officer.


Bolen will also retain the title and responsibilities of chief financial officer for the immediate future.


The company has also hired William Zaikos as its vice president of marketing. Zaikos brings over 12 years experience with Kraft Foods where he held numerous positions within Kraft including most recently brand manager – Easy Mac.


“Vita is pleased to announce these two changes,” said Steve Rubin, the company’s chairman and chief executive officer. “We feel that both of these highly qualified individuals will be making some substantive changes that will lead to a positive transformation of this company.”


Vita seafood is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. More than 95% of Vita’s sales are in kosher

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