Kosher food specialist Vita Food Products has announced it has entered into a vendor agreement with Avendra, a procurement company serving the hospitality industry.
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Avendra is the hospitality industry’s leading procurement services company with nearly $2bn in purchasing volume. Avendra was founded in 2001 by Marriott International, Inc., Hyatt Corporation, Six Continents Hotels, Inc., Fairmont Hotels, Inc., and Club Corp USA. The agreement designates Vita as an approved vendor for purposes of selling Vita seafood products to Avendra accounts and distributors.
“We are excited to have entered into this agreement with Avendra,” said Steve Rubin, the company’s chairman and chief executive officer. “We believe this relationship will provide Vita a significant opportunity for growth in a market where we have developed some exceptional new products such as the Grand Isle line of smoked salmon products. Our dedication to quality assurance and enhanced customer service is seen by us as a perfect match to Avendra’s high standards.”
Avendra is North America’s leading procurement services company serving hospitality-related industries. Avendra customers gain access to contracts leveraging $2bn of annual purchases, expert advisory services and in-depth purchasing data and analysis. Through Avendra, customers obtain substantial savings on their purchases and other value added services to improve their operations and bottom line results, Vita said.
