US retail giant Wal-Mart has said it wants to improve its image and fight any criticism it feels is invalid.


Lee Scott, the group’s chief executive, told a New York retail conference that Wal-Mart was in the midst of an outreach programme to improve its public image, reported the Financial Times.


“We have got to eliminate this constant barrage of negatives… that cause people to wonder [whether] Wal-Mart was going to be allowed to grow. Because, clearly, the customer is going to allow us to grow,” Scott was quoted by the newspaper as saying.


In recent years Wal-Mart has met with growing opposition to its continuing expansion and has also faced allegations of low wages, poor benefits for workers, sex discrimination and forcing employees to work unpaid overtime.


Scott said the company would evaluate any criticism it receives, and institute changes if the criticism is valid.

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“Where we get criticism that is simply wrong, we are going to fight it,” he added.

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