Wendy’s fastfood restaurant chain revealed plans yesterday to demand higher animal welfare standards from its suppliers after intense pressure from a two-month campaign by animal rights group Peta (People for the Ethical Treatment of Animals).

Peta is expected to respond today by announcing the end of its highly visible campaign, which mixed public demonstrations outside Wendy’s outlets with billboard images of a woman similar to the Wendy character carrying a blood soaked butcher knife. “Consumers don’t want blatant animal abuse between the buns,” Peta president Ingrid Newkirk, told USA Today.

Wendy’s has agreed to insist that suppliers give egg-laying hens cage space of a minimum of 72 inches², to consider increasing the voltage in the electric stun guns used in chicken-slaughter and to conduct spot checks of slaughterhouses and take action against those failing to implement the higher standards.

Despite an insistence by the companies targeted that the campaign has had no impact on sales figures, Peta has had much success in forcing restaurant chains to adopt higher animal welfare standards. McDonald’s and Burger King have already overhauled their suppliers’ standards after finding themselves at the centre of Peta’s attention.

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The World Market for Consumer Foodservice

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Organised Catering in Hong Kong