US fastfood group Wendy’s International has reported lower same-store sales for its US Wendy’s restaurants in October, hit by increased competition and discounting.


Wendy’s US company-owned same-store sales fell 5.8%, while those at Wendy’s US franchise outlets slid 5.1-5.4%. October sales at Wendy’s company and franchised restaurants were adversely affected by increased competition and discounting in the quick-service restaurant sector, the company said.


Meanwhile, the company’s Tim Hortons chain posted October same-store sales growth of 6.1-6.4% in Canada and 9.0% in the US.


“We are encouraged by the strong sales momentum at Tim Hortons in both the United States and Canada,” said chairman and CEO Jack Schuessler.


“At Wendy’s we remain focused on excellent restaurant operations and expect our sales performance to improve,” he added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company reiterated its 2004 earnings per share growth goal of $2.19 to $2.25, a 7% to 10% increase over its 2003 earnings of $2.05 per share.