Whole Foods Market has become the first US retailer to carry Alaska salmon bearing
the Marine Stewardship Council’s (MSC) sustainability eco-label. The eco-label
offers consumers a quick and easy way to identify the best environmental choices
in seafood – those which are harvested in ways which do not lead to overfishing
or destruction of the marine ecosystem.
“Whole Foods Market actively supports initiatives that allow marine life to
rebuild and thrive as we constantly look to provide our customers with seafood
from well-managed sources,” said Steve Parkes, National Seafood Director for
Whole Foods Market. “We applaud the MSC’s certification program as it gives
our customers the buying power to influence the management of fisheries as well
as the confidence that purchasing MSC label-bearing products will not contribute
to overfishing or the harming of marine ecosystems.”
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As part of its commitment to offer customers seafood from renewable sources,
Whole Foods is holding a month-long promotion in all 125 of its stores nationwide.
The promotion called “Fish For Our Future” is an opportunity for Whole Foods
Market to educate its customers about sustainable seafood, the benefits of Wild
Alaska salmon and the MSC’s work to reward responsible fishing practices. On
June 30th, Whole Foods stores will have a “Fish For Our Future” day where celebrity
chefs will demonstrate cooking with wild Alaska salmon and provide tasting opportunities.
In addition, during the promotion, Whole Foods Market will donate to the MSC
partial proceeds from the sale of sale of select Whole Foods Market branded
products which will be identified in the stores.
In September, Alaska salmon became the first U.S. fishery to be certified against
the MSC Standard for sustainable and well-managed fisheries. The MSC was established
in 1997 by the World Wildlife Fund (WWF) and Unilever to address fishery management
concerns. The program uses consumer purchasing power as an incentive for improving
management practices. The organisation became independent in 1999 and today
has four certified fisheries in the program – Alaska Salmon, Western Australia
Rock Lobster, Thames Herring and New Zealand Hoki. More than two-dozen fisheries
are currently at some point in the certification process.
For more information visit www.wholefoodsmarket.com
or www.msc.org
Whole Foods Market is the world’s largest retailer of natural and organic foods
– the company is based in Austin, Texas. To arrange interviews contact: Lara
Wyss at (206) 270-4684.
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