Medium4.com(TM) Launches Tasty New Channel – Giving the Cooking, Foods, Restaurants and Bars From Around the World A Distinctively Digital Flavor

Medium4.com(TM) (Amex:MDM) announced the launch WineandDineTV.com(TM) (www.wineanddinetv.com), a new channel on its NicheTV.com network (www.NicheTV.com). WineandDineTV.com(TM) is home to on-demand streaming videos serving up the best in cooking tips from world-famous chefs, restaurant reviews from the chicest spots around the world, and reports on all the hottest trends in the food world. The new channel will take viewers on a culinary journey from French fare to Italian cuisine, from the finest Australian Merlots to California’s Chardonnays; viewers will find deluxe cuisine and complements on WineandDineTV.com.

“Culinary based Television programming has been a tremendous success on cable Television, and I am truly pleased that we are extending the same type of programming with WineandDineTV.com to the Internet,” said Jonathan Braun, CEO of Medium4.com. “WineandDineTV.com will rapidly become a staple for anyone looking for video tips on how to make an exciting new dish for dinner or for reviews on the hottest restaurants from all over the world.”

WineandDineTV.com(TM) is now available on-demand, 24 hours a day, seven days a week, and each week new cooking shows, reviews and features will be updated, allowing viewers access to fresh content along with archival materials. The channel is the 12th channel on the NicheTV.com network. NicheTV.com(TM) is one of six InternetOnlyTV(TM) networks under the Medium4.com(TM) umbrella, which include ForeignTV.com(TM) (www.foreigntv.com), StreamingUSA.com (TM) (www.streamingusa.com), Medium4Music.com(TM) (), Medium4Film.com(TM) (www.medium4film.com) and Medium4Latino.com(TM) (www.medium4latino.com). Each utilizes Medium4.com’s proprietary encoding technology which creates a seamless streaming video experience. In all, 60 channels are available on the networks.

Medium4.com(TM) is the Internet’s leader in creating, producing, aggregating and broadcasting rich, in-depth, on-demand video content unavailable on traditional, cable or satellite television. The Medium4.com(TM) name reflects the transformation of the Internet into the fourth medium for television broadcasting — after over-the-air TV, cable TV and satellite delivery systems. Across the Company’s six networks, and 60 distinct channels, viewers can watch niche broadcast content in an on-demand basis, allowing the viewer to watch when they want, where they want. Medium4.com is extending the cable television business model of creating and broadcasting niche content channels capitalizing on the marketplace’s desire for highly targeted programming accessible in an on-demand format.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Medium4.com(TM)’s business, which are not historical facts, are “forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Prospectus and the 10K report. For more information contact Lewis Goldberg at 212/993-9441 or lgoldberg@medium4.com.