, the global e-marketplace for producers and packagers of bulk juice concentrates, today announced that it has secured its Series B financing led by Bay City Capital’s North American Nutrition and Agribusiness Fund (NANAF), in conjunction with William Blair New World Ventures.

“The dust has settled in the world of B2B e-marketplaces.  Those companies that remain continue to see support from the venture capital community,” said Mike MacDougal, Co-Founder of  “ is recognized throughout the industry as a neutral, transparent and full solution e-marketplace.  With the financial support of Bay City Capital and William Blair New World Ventures, we look forward to continuing to grow and add value to this industry.” operates a dedicated e-marketplace where producers and packagers of bulk juice concentrate can efficiently negotiate and execute their entire transaction online.  Additionally, members can access real-time market price and volume data, manage contracts and logistics, and arrange post-transaction services such as shipping. currently has knowledgeable representatives in Argentina, Chile, and Germany as well as the U.S., to service members using the e-marketplace.  This second round of funding will help fuel the company’s continued growth and service offerings to the industry. 

“We have remained true to our original business model by staying focused only on the bulk segment of the industry and have not changed our company’s focus despite turmoil in the technology world,” said MacDougal.  “We believe this is why we have the best product and service and were able to secure additional funding in this changing market.”

“Bay City Capital is familiar with the agribusiness e-commerce space, and we believe is the leader in this industry.  We are impressed with the online services and are excited to be involved with this company,” said Kirby Bartlett, Vice President at Bay City Capital.

About Bay City Capital:
Bay City Capital (BCC) is a private merchant bank that focuses exclusively on the life sciences industry, including the pharmaceutical, biomedical, eHealth, and nutrition and agribusiness sectors. BCC provides investment capital and strategic and transaction advisory services to publicly traded and privately held companies.  BCC builds long-standing relationships with their client and portfolio companies, and provide many services to them during their association.  BCC has over $450 million under management in three investment funds, BCC Funds I, II and III, and the North American Nutrition and Agribusiness Fund (NANAF), with plans to expand the funds continuously over time.

About William Blair New World Ventures:
William Blair New World Ventures invests equity capital in start-up, early stage and emerging growth companies.  The fund is focused on supporting, promoting, and facilitating the success of tomorrow’s most innovative high-technology firms in the software, Internet, networking, and telecommunications industries.  Since 1996, the firm has invested in numerous U.S. companies including AirCell,, Ikimbo, Rivenet, Tavve Software and Toplander.